babson hub logo for web
babson hub logo sticker
babson hub display monitor
babson hub student portal


Babson College was redesigning their Student Portal (intranet) and I was asked to lead the branding and design for the project. I ran a marketing campaign to have the students name the new portal, which ended up being named The Babson Hub. I lead the Hub Launch marketing campaign using Instagram, created logo stickers for their laptops, and held an informational booth for the freshman.


I was directly involved with the CIO and Drupal team to reinvent the user experience for the site. It was a year-long project that had amazing results. The intranet launch created 62% unique users and continued student engagement over the following semester.


Designer & Photographer: Mary Ladybird

Department Director: Eric Palson